Looks can be deceiving!
My wife and I have made a complete shift in what we eat, and for the past 4-5 years we have been eating healthier. One of those decisions was dialing back the amount of fast food spots we go to, so one thing you can guarantee if we are on a road trip you won't find a McDonalds cup/bag in the car. And one thing I have heard over and over again is "Why does that Burger look so good in the ads but horrible when I order it." well check out behind the sense of a McDonalds photo shoot. As they show the steps they go through to make their product look perfect! Though I don't hardly eat there I love the attention to detail!